Jugendstil is the name that brought Art Nouveau art expressions to Germany, Switzerland and Austria, which contributed to spreading the new artistic language, especially in the field of applied graphics and arts, which brought the floral and phytomorphic trends to maximum development.

The Jugendstil of the field of applied arts was the Deutscher Werkbund, founded in Munich in 1907 and animated by Peter Behrens, although Jugendstil has its roots also Expressionism.

In Italy it is known as Liberty Style.

Almost all of these artists became artistic mug designers for the German porcelain and ceramics industry

Artists: Friedrich Adler, Peter Behrens (founder of Jugendstil), E.Berdel, Hans Eduard von Berlepsch-Valendàs, Joseph Breiden, Leopold Moritz, Karl Capeller, Ernst Moritz Ehrlich, Fritz Hellmuth Ehmcke, August Geigenberger, Karl Gelhard (Johann Wilhelm Karl Görig, Joseph Hahn, Theodor Otto Hahn, August Hanke, Friedrich "Fritz" von Heider, Leonhard Hellmuth, Ludwig Hohlwein, Patriz Huber, Otto Hupp, Alfred Kamp, Hertha Kasten, Karl Koch, Charlotte Krause, Ludwig Leybold, Bruno Mauder, Karl Mehlem, Wilhelm Menningen, Richard Meyer, Carl Moos, Albin Camillo Müller, Paul Neu, Adelbert Niemeyer, Max Prugger, Richard Riemerschmid, Theodor Schmidt, Friedrich Georg Tobler, Henry van der Velde, , Paul Wynand.